This campaign for Technics Turntables is formed around the idea that Music is Moments. It includes a promotion in which customers can send in virtual copies of their favorite photos via the Technics website. Technics will then convert their photos into music on a vinyl. Each customer will get a unique vinyl mailed to them that puts their memories into audio. This campaign also includes pop-ups at high school reunions. Photo booths will be available at the reunions where attendees can take photos for no cost. They can then opt to bring their photos to a Technics representative who will create a 3D printed vinyl that represents their photo as sound. Vinyls are optional and available for purchase.